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Published 27 February 2025

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Montcalm Mayfair proudly debuts its philosophy of sensitive luxury at Collect Fair 2025 with an exclusive Collector’s Lounge, designed in collaboration with Studio Est. Showcasing bespoke craftsmanship, ethical sourcing, and contemporary artistry, the space features curated pieces. This immersive experience offers a glimpse into the hotel’s dedication to art, heritage, and sustainability ahead of its grand opening in March.

As the highly anticipated opening of Montcalm Mayfair approaches, we are delighted to offer an exclusive preview at Collect Fair 2025. Taking place at Somerset House from 28 February – 2 March 2025 (previews 26 & 27 February), Collect is the leading international fair for contemporary craft and design, presented by the Crafts Council.

At the heart of Montcalm Mayfair’s presence at Collect is our Collector’s Lounge—a space that embodies our philosophy of sensitive luxury. Designed in collaboration with interior studio Studio Est, the lounge is a celebration of craftsmanship, heritage, and artistic storytelling. This immersive space takes inspiration from the hotel’s core themes of the garden, art, and intellectual exchange, translating them into a setting that fosters connection and appreciation for contemporary craft.

A Celebration of Art and Craftsmanship

Montcalm Mayfair is committed to championing exceptional craftsmanship and sustainability. The Collector’s Lounge features a curated selection of artworks and handcrafted pieces from Montcalm Mayfair, designed to seamlessly blend contemporary creativity with the hotel’s historic Edwardian setting.

One of the highlights is a stunning eglomise artwork, hand-painted by Will Foster, whose intricate ceiling mural at Montcalm Mayfair serves as a centrepiece of the hotel’s design. In addition, bespoke furniture and textiles sourced from social-impact businesses will complement the space, reinforcing our dedication to ethical sourcing and responsible luxury.

“We are delighted to collaborate with Collect Fair, an event that stands at the forefront of the contemporary craft movement. At Montcalm Collection, we are dedicated to supporting artists, artisans and changemakers who shape the future of craft and design. This partnership reflects our commitment to celebrating creativity, craftsmanship, and the art of thoughtful design. As part of this collaboration, we are excited to present an exclusive preview of pieces that will feature in the highly anticipated Montcalm Mayfair, set to open this spring.”

Samantha van Exter, Montcalm Collection’s Head of Hotels

Experience Montcalm Mayfair

We invite all attendees of Collect Fair 2025 to visit the Collector’s Lounge, where we hope to spark dialogue, inspiration, and a shared appreciation for the craft world’s finest talents. For those unable to attend, we look forward to welcoming you to Montcalm Mayfair when it opens in March.

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